Basil Hayden “Leave An Impression”
Social/digital content
In 2023, Basil Hayden decided to refresh their persona in order to break through the whiskey wallpaper. In partnership with Leo Burnett, our team at PXP helped craft a 360 platform that creates a world of modern playful and expressive sophistication, reintroducing Basil Hayden in a memorable light.
Below are a few samples of the social content we captured to build a social feed as vibrant and elevated as Basil Hayden bourbon is.
Check out all of our organic content for Basil Hayden here.
Client: Beam Suntori
Credits: Chris Bailey (GCD), Amanda Green (ACD/CW), Cody Mindling (AD)